Suppose the Following Information: the Cost of a Full Page

question 244

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition Sports Illustrated (magazine) is $392,800 and has an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,500,000 and has an audience size of 111,300,000.Using this information,which of the following is the most appropriate metric to use to determine which medium would provide the most efficient use of your limited resources?

• A)reach
• B)frequency
• C)CPM
• D)rating
• E)GRP

Understand the fundamentals and challenges of immunization strategies in bond portfolio management.

Recognize the concepts of duration and modified duration as measures of interest rate sensitivity.

Identify the factors affecting bond duration and how they influence bond price volatility.

Understand the difference between active and passive bond portfolio management strategies.

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Definitions:

Customers Served

The number of clients or customers who have received services or goods from a business or organization.

Flexible Budget

A budgeting approach that adjusts for variations in activity levels, providing a more useful comparison of actual to budgeted performance.

Variable Cost Estimates

Predicted costs that vary in total in direct proportion to changes in an activity level or output.

Travel Expenses

are costs associated with business travel, including transportation, lodging, and meals, often reimbursable by an employer.