List and Describe the Three Types of Pretests That Can

question 217

Essay

List and describe the three types of pretests that can be conducted before advertising is placed in the media.

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Definitions:

Highest Quality

A term referring to the superior standard or grade of a product, service, or condition.

Printer Resolution

A measure of how much detail a printer can represent, usually expressed in dots per inch (DPI).

Dots Per Inch

A measure of spatial printing or video dot density, used especially for high-resolution images or displays.

Screen Saver

A program that automatically changes the monitor display at short intervals or constantly shows moving images to prevent burn-in of images on the computer screen.