The Promotional Mix Can Be Used to (1) Inform Prospective

question 144

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) __________.

• A)explain how to use the product
• B)inform customers of complementary offerings
• C)remind them later about the benefits they enjoyed by using the product
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

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Definitions:

Aging Schedules

Timetables in accounting that categorize a company's accounts receivable according to the length of time an invoice has been outstanding.

Overdue Accounts

Financial accounts or receivables that have not been paid by the due date.

Receivables

Amounts owed to a company by its customers for goods or services provided on credit.

Net Float

The difference between checks written against a bank account and those that have been deposited but not yet cleared, affecting the balance.