Which of the Following Statements About Advertising Is Most Accurate

question 174

Multiple Choice

Which of the following statements about advertising is most accurate?

• A) Advertising can communicate specific product benefits to prospective buyers.
• B) Advertising has limited control as to when and where an advertisement will be used.
• C) A key advantage of advertising is its ability to use customized interactions.
• D) Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat buys.
• E) Advertising is one of the least costly forms of promotion because it reaches a mass market.

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Definitions:

High Need

High need refers to an inner drive or requirement for a particular resource, condition, or outcome that is considered essential for an entity or individual's well-being or operational success.

Motivation Autonomous

The internal drive to undertake an activity for its inherent satisfaction or enjoyment, rather than due to external pressures or rewards.

Engaged in a Task

Being actively involved and committed to completing a specific job or duty.

Sales Job

Employment that focuses on selling products or services to customers, often involving targets and commissions.