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Walmart and Home Depot emphasize consistently low prices and eliminate most markdowns with a retail pricing strategy called
Construct Validity
The extent to which a test measures what it claims to measure, often assessed through various methodologies.
Concurrent Validity
A measure of how well a particular test correlates with a previously validated measure.
Contextual Validity
The appropriateness of research or assessment methods and conclusions within the specific context they are applied.
Face Validity
The extent to which a test is subjectively viewed as covering the concept it purports to measure, often assessed through its appearance to non-experts.
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