Sales Promotions Cannot Be the Sole Basis for a Promotional

question 47

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A)all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B)gains from sales promotion are often temporary and sales drop off when it ends.
• C)sales promotions are too costly and soon become a financial liability.
• D)sales promotions are traditionally handled by outside firms and not the manufacturer,which often results in a significant loss of profit.
• E)consumers obtain an inflated impression of a product's actual value or worth.

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Definitions:

Unforeseeable

Situations or events that could not have been predicted or expected with reasonable foresight.

Assumption of the Risk

Assumption of the risk is a legal doctrine whereby an individual acknowledges and accepts the known risks associated with an activity, often relieving another party of liability for harm that may result.

Liability

The state of being responsible for something, especially by law, including debts or legal obligations.

Harm

Damage or injury that affects someone or something in a negative way, including physical, psychological, financial, or reputational impacts.