Product Placement Refers to

question 351

Multiple Choice

Product placement refers to

• A)the consumer promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product.
• B)the relative value of a product's physical location based on line-of-sight positioning on a retailer's shelf.
• C)the placed on retailers' shelves or in showrooms based on the slotting fee paid by the manufacturer.
• D)the use of a brand-name product in a movie,television show,or commercial without the manufacturer's knowledge or permission,and without compensation.
• E)a variable fee paid by producers of movies,television products,or commercials to a manufacturer for the rights to use a product as a prop in one of their creative scenes.

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Definitions:

Vas Deferens

The duct that conveys sperm from the testicle to the urethra.

Vasectomy

A male sterilization procedure in which a section of each vas deferens is removed.

Sperm

Male reproductive cells or gametes involved in sexual reproduction, which carries the genetic information from the male to fertilize the female's ovum.

Ovum

A female reproductive cell or egg cell that, once fertilized by a sperm, can develop into a zygote.