No Matter What the Specific Objective Might Be, from Building

question 42

Multiple Choice

No matter what the specific objective might be, from building awareness to increasing repeat purchases, promotion objectives should possess three important qualities. They should be designed for a well-defined target audience, cover a specified time period, and be

• A)unique in character.
• B)measurable.
• C)humorous.
• D)repeatable.
• E)creative.

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Definitions:

Reciprocity Norm

A social norm suggesting that people should return the help they have received from others, creating a cycle of mutual assistance.

Social Influence Tactics

Strategies used by individuals or groups to change the beliefs, attitudes, or behaviors of others in a particular direction.

Scarcity

The state of being in short supply; a situation where resources are insufficient to satisfy the needs or wants of individuals or societies.

Reactance

A psychological response that occurs when people feel their freedom to choose is being limited, prompting a motivation to regain that freedom.