The Design of the Promotion Will Play a Primary Role

question 29

Multiple Choice

The design of the promotion will play a primary role in determining the message that is communicated to the audience.Successful designs are often the result of

• A)accurately estimating costs of tasks.
• B)identifying appropriate objectives.
• C)accurately estimating what task will accomplish each objective.
• D)obtaining insights regarding consumers' interests and behavior.
• E)obtaining insights regarding task performance.

---

Definitions:

Variable Expense

Costs that fluctuate in direct proportion to changes in an organization's activity level or volume of output, such as raw material costs.

Target Profit

The desired net income a business aims to achieve within a specific period, often used for setting sales targets or pricing strategies.

Unit Sales

The total quantity of a product sold by a company in a given period, not to be confused with sales revenue.

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for the business.