The Formula to Calculate a BDI = __________

question 114

Multiple Choice

The formula to calculate a BDI = __________.

• A)(Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment)× 100
• B)(Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• C)(Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• D)(Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment)× 100
• E)There is not enough information to make any conclusions.

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Definitions:

Nominal Group Technique

A systematic technique for collective idea generation that supports participation from each member, utilized for ideating and ordering concepts.

Scenario Planning

A strategic planning method used to make flexible long-term plans based on various plausible future scenarios.

Scenario Planning

Scenario planning is a strategic planning method that organizations use to envision and prepare for various future possibilities to enhance decision-making processes.

Delphi Technique

A structured communication technique, often used in forecasting, which involves a panel of experts who anonymously discuss and converge on a consensus.