When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)be

question 304

Multiple Choice

When selecting a brand name,it should: (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)fit the company or product image
• D)not be easily imitated
• E)be patented

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Definitions:

Tracheostomy

A surgical procedure to create an opening through the neck into the trachea to provide an airway or to remove secretions from the lungs.

Pulse Oximetry

A non-invasive method to measure the oxygen saturation level of the blood, indicating how well oxygen is being sent to parts of the body furthest from the heart.

Mechanical Ventilated

The use of a machine to support or take over the respiratory process for individuals unable to breathe adequately on their own.

Fluid Overload

A condition where there is an excessive accumulation of fluid in the body, often leading to swelling and various health complications.