Which of the Following Statements Regarding Service Branding Is Most

question 155

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A)New services cannot be patented.
• B)Because services are intangible and more difficult to describe,brand names and logos are of critical importance.
• C)Services must include the word "service" in all their brand names.
• D)Service firms without a brand reputation find it easy to introduce new services.
• E)All service logos and brands must designated with the "SM" symbol.

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Definitions:

Amazon.Com

An American multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Rapid Adoption

The quick acceptance and integration of a new product, technology, or idea by the market or consumers.

Product Life Cycle

The stages a product goes through from introduction to growth, maturity, and decline in the market.

Niche Segment

A specialized market segment focused on a specific group of consumers with particular interests, needs, or demographic characteristics.