A Branding Strategy That Involves Giving Each Product a Distinct

question 156

Multiple Choice

A branding strategy that involves giving each product a distinct name,which is useful when each brand is intended for a different market segment,is referred to as __________.

• A)product differentiation branding
• B)multibranding
• C)mixed branding
• D)segmentation branding
• E)multiproduct branding

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Definitions:

ROE

Return on Equity; a measure of financial performance calculated by dividing net income by shareholder's equity, indicating how well a company uses investments to generate earnings growth.

Sales

The total amount of goods or services sold by a company, a primary source of revenue for businesses.

Net Income

The profit of a company after all expenses, taxes, and deductions have been subtracted from total revenue.

Debt Ratio

A financial ratio that measures the proportion of a company's assets that are financed by debt.