There Are Several Factors Why a Consumer Would Be Reluctant

question 70

Multiple Choice

There are several factors why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a value barrier,which occurs when __________.

• A)there are physical,economic,or social risks
• B)there are cultural differences
• C)the financial commitment is too great
• D)there is no incentive to change
• E)the product is not consistent with existing habits

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Definitions:

Accommodation

A cognitive process identified by Piaget, involving altering one's existing schemas or ideas as a result of new information or experiences.

Existing Schema

Describes the pre-existing cognitive framework or set of ideas that individuals use to organize and interpret information.

New Experiences

Encounters or situations that are novel or different from one's previous life events, contributing to personal growth.

Law of Effect

A principle in psychology proposed by Edward Thorndike that suggests behaviors followed by positive outcomes are more likely to be repeated, while those followed by negative outcomes are less likely to be repeated.