New-Product Strategy Development Refers to

question 102

Multiple Choice

New-product strategy development refers to

• A) the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
• B) the stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives.
• C) a formalized protocol for new product development determined by director of marketing.
• D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• E) the stage of the new-product process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.