The Strategy of Trading Down Involves __________

question 53

Multiple Choice

The strategy of trading down involves __________.

• A)adding product features but using lower quality product materials
• B)reducing product features and but using higher quality product materials or ingredients
• C)reducing the number of features,quality,or price of a product
• D)seeking a less price-sensitive target market
• E)changing to a mass merchandiser retailer like Wal-Mart or Target

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Definitions:

Eating Disorders

Disorders characterized by abnormal or disturbed eating habits, which can include anorexia nervosa, bulimia nervosa, and binge-eating disorder.

Self-induced Vomiting

The act of purposely vomiting to relieve discomfort, avoid weight gain, or as a symptom of an eating disorder, such as bulimia nervosa.

Russell's Sign

Physical indications on the knuckles or hands caused by repeated self-induced vomiting, characterized by callouses or scars.

Lanugo

Fine, soft hair that covers the body of a fetus or newborn, serving as a form of protection.