Managers Often Use Two Special Indexes to Help Identify Strong

question 3

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the BDI, or

• A)business development index.
• B)brand development index.
• C)business-portfolio development index.
• D)buyers development index.
• E)benchmark development index.

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Definitions:

Dark Lava Rock

Often basalt, this is a type of volcanic rock that is rich in iron and magnesium, giving it a dark coloration.

Continental Crust

The thick part of the Earth's crust that forms the continents and continental shelves, consisting mainly of granitic rocks.

Oceanic Crust

The thin, dense layer of the Earth's crust that underlies the ocean basins, composed primarily of basaltic rock.

Copper Mines

Sites where copper ore is extracted from the Earth, typically through open pit or underground mining methods.