Managers Often Use Two Special Indexes to Help Identify Strong

question 334

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes focus on

• A)marketing efficiency and production efficiency.
• B)dollar market share and unit market share.
• C)monthly dollar sales by channel and monthly number of units sold by channel.
• D)sales per square foot and same-store sales growth.
• E)category development and brand development.