The First Step in the Sequential Building Process of Brand

question 6

Multiple Choice

The first step in the sequential building process of brand equity involves

• A)developing positive brand awareness.
• B)creating a consumer-brand connection.
• C)easing consumers' decision making.
• D)eliciting the proper consumer responses to a brand's identity and meaning.
• E)establishing a brand's meaning in the minds of consumers.

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Definitions:

Organ of Hearing

The ear, which is responsible for detecting sound waves and converting them into electrical signals that can be interpreted by the brain as sound.

Organ of Corti

A structure located on the basilar membrane inside the cochlea of the inner ear, containing hair cells that convert sound vibrations into neural signals.

Endolymph

The potassium-rich fluid contained within the membranous labyrinth of the inner ear, important for hearing and balance.

Temporal Bone

A bone of the skull located at the sides and base of the skull, housing the structures of the middle and inner ear.