The First Step in the Sequential Building Process of Brand

question 6

Multiple Choice

The first step in the sequential building process of brand equity involves

• A)developing positive brand awareness.
• B)creating a consumer-brand connection.
• C)easing consumers' decision making.
• D)eliciting the proper consumer responses to a brand's identity and meaning.
• E)establishing a brand's meaning in the minds of consumers.

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Definitions:

Emotional Markers

Indicators of deep, often unconscious, emotional states that can influence decision-making and behavior.

High Need for Affiliation

A personality trait characterized by a strong desire to be liked, to belong to a group, and to maintain positive relationships with others.

Mediate Conflicts

The process of intervening in a dispute in order to resolve it or reduce its intensity, often by finding a mutually acceptable solution.

Effective in Jobs

Describes the ability to fulfill job duties in a competent and proficient manner, often leading to successful outcomes and achievements.