The Strategy of Trading Down Involves __________

question 53

Multiple Choice

The strategy of trading down involves __________.

• A)adding product features but using lower quality product materials
• B)reducing product features and but using higher quality product materials or ingredients
• C)reducing the number of features,quality,or price of a product
• D)seeking a less price-sensitive target market
• E)changing to a mass merchandiser retailer like Wal-Mart or Target

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Definitions:

Opening

Creating a gap or space, providing access or an entrance to something.

Center

Often used in various contexts to denote the middle point of something; in geometry, it refers to the point equidistant from all points on the circumference of a circle or surface of a sphere.

Visual Pigment

Light-sensitive molecules found in photoreceptor cells of the retina, essential for converting light into visual signals.

Color-Blind

A visual impairment where an individual has difficulty distinguishing between certain colors.