During the Introduction Stage of the Product Life Cycle, Promotional

question 25

Multiple Choice

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as __________ demand.

• A)selective
• B)primary
• C)derived
• D)generic
• E)secondary

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Definitions:

Ecosystem

The interacting system that encompasses a community and its nonliving, physical environment. Compare with community.

Producers

Organisms, typically plants, that create their own food through photosynthesis, forming the base of the food chain.

Deductive Reasoning

The reasoning that operates from generalities to specifics and can make relationships among data more apparent. Compare with inductive reasoning. See hypothetico-deductive approach.

Premises

Statements or ideas that serve as the basis for an argument or reasoning, often accepted as true to support the conclusion of an argument.