When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)be

question 304

Multiple Choice

When selecting a brand name,it should: (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)fit the company or product image
• D)not be easily imitated
• E)be patented

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Definitions:

Soft Skills

Personal attributes that enable someone to interact effectively and harmoniously with other people.

Team Skills

Abilities and competencies that enable individuals to work effectively as part of a group.

Discipline-Specific Skills

Abilities or knowledge unique to a particular field or area of study.

Second Interview

A subsequent phase in the job interview process where candidates are further evaluated.