Which of the Following Is NOT True About a Multibranding

question 213

Multiple Choice

Which of the following is NOT true about a multibranding strategy?

• A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B) Some large firms have found that the complexity and expense of implementing a multibrand strategy outweigh its benefits.
• C) With a multibranding strategy, each brand is unique to each market segment.
• D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E) Some multibrands are introduced to confront competitors' brands.

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Definitions:

Rugae

The folds in the mucous membrane of the stomach that allow for expansion.

Glomerular Filtration

is the process by which the kidneys filter the blood, removing excess wastes and fluids.

Tubular Secretion

The process by which substances are actively transported from blood into the urine within the kidneys.

Tubular Reabsorption

The process in the kidneys where substances are moved from the tubular fluid back into the blood, conserving water, electrolytes, and nutrients.