An Expanded Marketing Mix for Services That Includes the Four

question 5

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution) as well as people,physical environment,and process,is referred to as the __________.

• A)seven Ps of services
• B)service matrix
• C)service continuum
• D)service encounters
• E)the service mix

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Definitions:

Nuclear Equivalence

This term lacks a standard definition in scientific literature, suggesting it might not be a recognized key term in the field.

Somatic Cells

Any cell forming the body of an organism, as opposed to reproductive cells; somatic cells are diploid and carry the full set of chromosomes.

Unneeded Genes

Genes that are not required by an organism for survival or reproduction, often becoming deactivated or lost over evolutionary time.

Regulation Development

The process through which biological systems grow and change, governed by genetic and environmental factors.