Because of the Intangible Nature of Services,consumers Often Perceive Price

question 113

Multiple Choice

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the ________ of the service.

• A)profit or ROI
• B)customer value
• C)quality
• D)target market
• E)cost

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Definitions:

Unconscionable Transaction

An equitable principle allowing courts to set aside a contract in which a party in a superior bargaining position took advantage of the other party and the consideration was grossly unfair.

Undue Influence

The use of excessive pressure by a dominant party to influence the decisions or actions of another, often undermining their free will.

Equitable Jurisdiction

The authority of a court to decide on cases based on fairness and ethical judgment rather than strictly on laws.

Undue Influence

Excessive pressure or influence exerted on someone, forcing them to act against their will or better judgment in legal and financial transactions.