Idea Generation Is the Stage in the New-Product Process That

question 336

Multiple Choice

Idea generation is the stage in the new-product process that

• A)develops a pool of concepts as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

---

Definitions:

Closing Entries

The entries that transfer the balances of the revenue, expense, and drawing accounts to the owner’s capital account.

Ratio of Sales

A financial metric used to analyze a company's performance, efficiency, or market position, calculated by comparing sales figures to various other components.

Assets

The resources owned by a business.

Sales

The total amount of revenue generated from selling goods or services over a specific period.