When Mandy Last Got Her Drive-Thru Order at the Fast-Food

question 80

Multiple Choice

When Mandy last got her drive-thru order at the fast-food restaurant,she thought the employee who helped her was cold and unfriendly.The food tasted good but was overshadowed by the employee's demeanor.Since then,Mandy often says something derogatory to her friends about the restaurant based on this single experience.This is an example of which issued associated with services?

• A)intangibility
• B)impressionability
• C)incongruity
• D)inseparability
• E)inflexibility

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Definitions:

Soft Benefits

Intangible advantages or perks associated with a job, product, or service that may improve satisfaction or wellbeing but are not quantifiable in financial terms.

Return Metrics

Refers to the analysis and measurement of the effectiveness of investments or actions, typically used in marketing and financial contexts to evaluate performance.

Social Media Strategy

The planning and execution of actions on social media platforms to achieve specific marketing or business goals, tailored to the target audience's preferences and behaviors.

Return Metrics

Key performance indicators used to evaluate the efficiency or profit generated from investments, marketing activities, or other business operations.