The Emphasis of a Marketing Strategy for a Dynamically Continuous

question 123

Multiple Choice

The emphasis of a marketing strategy for a dynamically continuous innovation would include

• A) advertising to generate awareness.
• B) obtaining widespread distribution.
• C) advertising to explain points of difference and benefits.
• D) setting a low price.
• E) using personal selling.

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Definitions:

Market Orientation

A business approach where the needs and wants of customers guide all marketing decisions and strategies.

Customer Value

Refers to the perceived worth of a product or service in the eyes of the customer, balancing its benefits against its cost.

Product Orientation

A business philosophy that focuses on the quality and attributes of the product itself rather than customer needs or desires.

Marketing Concept

A business philosophy that emphasizes identifying and meeting the needs and wants of customers as the key to achieving organizational goals.