Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 133

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

• A)behavioral segmentation.
• B)affective segmentation.
• C)socioeconomic segmentation.
• D)psychographic segmentation.
• E)psychosocial segmentation.

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Definitions:

Unbiased Estimator

A statistical estimator whose expected value is equal to the true parameter of the population being studied.

Unbiased Estimator

A statistical estimator that, through repeated sampling, provides results equal to the true parameter of the population.

Variance

A measure of the dispersion or spread of a set of data points, indicating how far each data point lies from the mean.

Consistency

refers to the property of an estimator in which, as the sample size increases, it converges in probability to the parameter it estimates.