Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 257

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

• A)commercialization
• B)screening and evaluation
• C)business analysis
• D)development
• E)market testing

Comprehend various capacity management approaches and their suitability under different conditions.

Acquire knowledge on how collaboration and profit allocation can affect supply chain performance.

Identify the roles of marketing, operations, and sales in demand and supply management.

Understand the impact of supply chain decisions on overall profitability and efficiency.