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Breyer's Introduced a New Line of Ice Cream Flavors for Sale

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Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.


Definitions:

Non-Use

The state of not using something, especially a right or property, which can lead to legal implications.

Defend Trade Secrets Act

The Defend Trade Secrets Act is a federal law that allows an owner of a trade secret to sue in federal court when their trade secrets have been misappropriated.

Economic Espionage Act

is a U.S. law passed in 1996 that makes it a federal crime to steal or misappropriate trade secrets with the intent of benefiting a foreign government, instrumentality, or agent.

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Artworks created using oil-based paints, each piece being unique and handcrafted by an artist.

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