Private Branding Refers to a Branding Strategy in Which a Firm

question 54

Multiple Choice

Private branding refers to a branding strategy in which a firm __________.

• A)gives each product a distinct name when each brand is intended for a different market segment
• B)uses different brand names for the same product across multiple countries
• C)uses one name for all its products in a product class
• D)produces products but sell them under the brand name of a wholesaler or retailer
• E)contractually,and for a fee,allows other firms to use its brand name,requiring that the product be made to its specifications

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Definitions:

Marginalization

The process through which individuals or groups are sidelined and denied access to important positions and symbols of societal value.

"Otherness"

The concept of perceiving or treating individuals or groups as fundamentally different or alien in comparison to oneself or an in-group.

Gender-role Analysis

The examination and deconstruction of societal expectations and norms related to gender roles and how these affect individuals.

Cultural Rules

The implicit and explicit norms, values, and expectations that govern behaviors within a specific culture or societal group.