Simulated Test Markets (STMs)are Often Run in Shopping Malls Where

question 171

Multiple Choice

Simulated test markets (STMs) are often run in shopping malls where consumers are

• A)asked how much a person is willing to pay for an unfamiliar item.
• B)asked whether they saw the firm's advertising campaign.
• C)questioned about how often they are likely to shop in that particular location.
• D)asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
• E)questioned to identify who uses the product class being tested.

---

Definitions:

Internet Access

The ability to connect to the internet, enabling users to browse the web, send emails, and access online services.

Communicate

The act of conveying information or expressing ideas and emotions through speech, writing, or other forms of interaction.

New-Product Failure

The unsuccessful attempt to launch a new product or service in the market, often due to inadequate market research, poor product design, or ineffective marketing strategies.

Robert M. McMath

A notable figure known for his contributions to product innovation and marketing, specifically in the area of new product development.