If a New Grocery Product Does Not Achieve a Predetermined

question 281

Multiple Choice

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

• A)an opportunity cost charge
• B)lost sales fee
• C)shelf space allowance
• D)product displacement fee
• E)a failure fee

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