The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs; One

question 217

Multiple Choice

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figures on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target.This is an example of

• A)mass customization.
• B)one product and multiple market segments.
• C)price discrimination.
• D)a "Tiffany/Walmart" strategy.
• E)psychographic market segmentation.

---

Definitions:

Equivalent Unit

A measure used in cost accounting to express the amount of work done by manufacturers on units that are partially completed at the end of an accounting period.

Applied Overhead

The portion of overhead costs allocated to specific jobs or departments based on a predetermined rate.

Department 2

A designated segment within an organization, often used in context to differentiate varying functional areas or operational units.

Department 1

is a label often used to identify a specific segment, unit, or division within an organization, focusing on a particular set of functions or tasks.