Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 133

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

• A)behavioral segmentation.
• B)affective segmentation.
• C)socioeconomic segmentation.
• D)psychographic segmentation.
• E)psychosocial segmentation.

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Definitions:

Remaining Cash

The amount of cash a business has after all expenses and distributions have been made.

Revaluation

The process of adjusting the book value of an asset to reflect its current market value.

Assets

Economic resources owned by a business or individual that are expected to provide future benefits.

Equity Decreased

A situation where a company's total owner's equity diminishes due to factors like dividends, losses, or withdrawals.