In Analyzing Patronage of Fast-Food Restaurants,people Who Most Likely Will

question 47

Multiple Choice

In analyzing patronage of fast-food restaurants,people who most likely will never visit one are referred to as

• A)nonqualified prospects.
• B)dead leads.
• C)potential prospects.
• D)nonprospects.
• E)laggards.

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Definitions:

Social Commitment

A personal investment or obligation towards a group, cause, or social relationship.

Norm Of Reciprocity

A social principle that suggests individuals should return favors and treat others as they have been treated, facilitating cooperation and social exchange.

Self-Perception Theory

The theory suggesting that individuals develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused them.

Dissonance

A state of conflict or inconsistency between a person's beliefs, attitudes, or actions.