The Third Step in Segmenting and Targeting Markets That Link

question 153

Multiple Choice

The third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)group products to be sold into categories
• C)select target markets
• D)develop a market-product grid and estimate size of markets
• E)take marketing actions to reach target markets

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Definitions:

Accounting Manager

A professional role responsible for overseeing accounting and financial tasks within an organization, such as maintaining financial records, preparing reports, and ensuring compliance with laws and regulations.

Concurrent Control

A management technique that involves monitoring and adjusting processes and activities as they happen in real-time.

Product Quality

The extent to which a product or service fulfills or surpasses the anticipations of customers.

Yamaha Engine

A division of the Yamaha Corporation known for manufacturing engines for various types of vehicles, including motorcycles, marine products, and other motorized products.