The Axes on a Perceptual Map Are

question 133

Multiple Choice

The axes on a perceptual map are

• A)sales and profitability.
• B)two product attributes,ranging from high to low on that attribute.
• C)market share and market growth rate.
• D)customer perceptions of the firm's product versus the average of all brands in the industry.
• E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Explicit Memory

A type of long-term memory involving conscious recall of facts and experiences.

Implicit Memory

Retention independent of conscious recollection. (Also called nondeclarative memory.)

Conscious Memory

The aspect of memory that involves the intentional recall of information and experiences that one can consciously declare or "know."

Retrieval Cues

Stimuli or signals that help in the recall of memories stored in long-term memory.