The Aggregation of Prospective Buyers into Groups That (1)have Common

question 213

Multiple Choice

The aggregation of prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A)market diversification
• B)market differentiation
• C)market segmentation
• D)market augmentation
• E)market repositioning

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Definitions:

User-Generated Classifications

Categories or groupings created by users rather than predefined by system designers, often allowing for more personalized and dynamic organization of content.

Folksonomies

Collaborative categorization systems using user-generated tags for items such as web pages, photographs, and articles, facilitating searching and discovery.

Tags

Tags are keywords or phrases used to categorize or label content, making it easier to find, organize, or identify specific items in a database or on the internet.

Retrieve

means to recover or regain possession of something that has been lost, stored, or otherwise not presently accessible.