To Create a Market-Product Grid for Bed Pillows, the Most

question 34

Multiple Choice

To create a market-product grid for bed pillows, the most effective way to segment the market would be using

• A)the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
• B)the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
• C)the sleeper's gender: male or female.
• D)the time of sleep: day or night.
• E)how the sleeper sleeps: side, back, or stomach.

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Definitions:

Stuart Hall

A cultural theorist and sociologist who was a key figure in the development of British Cultural Studies.

Active or passive

Describes the state or quality of being engaged and involved in actions or activities (active), versus being inactive or receptive without direct engagement (passive).

Mass media audiences

Groups of people who engage with mass media content, such as television, radio, newspapers, and the internet, impacting and being impacted by the media.

Media imperialism

A situation where the media of a particular country overwhelmingly influences or dominates the culture and media landscape of another country, often leading to cultural homogenization.