The Purpose of the Five Key Steps in Segmenting and Targeting

question 2

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A)identify competitors that provide similar products that satisfy a firm's customers' needs.
• B)provide guidance to reposition products.
• C)generate new products ideas for firms that are not growing in market share.
• D)link market needs of customers to the organization's marketing program.
• E)correspond directly to each of the five environmental forces.

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Definitions:

Maximum Amounts

The highest allowable quantities or levels for inventory, budgets, or resources within a specific context to prevent overallocation or waste.

Slack

The amount of time a task in a project can be delayed without causing a delay to subsequent tasks or the overall project timeline.

Profit Margins

The difference between the sales revenue of a product or service and its cost, expressed as a percentage of the sales revenue.