A Marketing Manager Must Be Able to Put a Market

question 16

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to form market segments and then __________ without encountering excessive costs.

• A)eliminate potential non-buyers
• B)identify segmentation variables
• C)select the market segment(s)to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Projective Tests

Psychological assessments where subjects respond to ambiguous stimuli, revealing hidden emotions and internal conflicts based on their projections.

Objective Tests

Tests that measure an individual's performance against a standard set of criteria or answers, minimizing subjective judgment.

Double-blind Tests

Experimental procedures in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Single-blind Tests

Experimental designs in which the participants do not know which treatment or intervention they are receiving, but the experimenters do.