Which of the Following Is NOT a Reason to Segment

question 38

Multiple Choice

Which of the following is NOT a reason to segment a market?

• A)The ability to assign buyers to a segment is simple and cost-effective.
• B)It would cause an increase in market share or profit.
• C)All the buyers in the entire market have similar wants and needs.
• D)There is a potential marketing action to reach it.
• E)There are different wants and needs of buyers in the entire market.

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Definitions:

Frequency Bar Chart

A graphical representation using bars to show how often each different value in a set of data occurs.

Car Dealer

A business entity that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary.

Overall Service

A term referring to the totality of services provided by an organization, assessed based on quality, efficiency, and customer satisfaction.

Pie Chart

A pie chart segmented into slices to illustrate the percentages of a total.