Variables That Are Based on Some Objective Physical (Gender, Ethnicity)

question 66

Multiple Choice

Variables that are based on some objective physical (gender, ethnicity) , measurable (age, income) , or other classification attribute (occupation) of prospective customers are used in which segmentation base?

• A)personality
• B)usage
• C)needs
• D)demographic
• E)behavioral

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Definitions:

Adolescence

A transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Emerging Adulthood

A phase of the life span between adolescence and full-fledged adulthood which encompasses late teens through the twenties, marked by exploration and self-discovery.

Jeffrey Arnett

A psychologist known for his work on emerging adulthood, a developmental phase between adolescence and full-fledged adulthood.

Transitional Period

A phase that marks the transition from one state or condition to another, often involves significant changes or adjustments.