Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

Apply time value of money concepts to calculate the present and future values of annuities.

Evaluate the interest component of financial decisions involving investments or loans.

Distinguish between ordinary annuities and annuities due.

Understand the impact of compounding frequency on investment growth and loan costs.

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Definitions:

Stop-Payment Order

An instruction given to a bank by an account holder not to pay a specific check or payment that has been issued but not yet processed.

UCC

The Uniform Commercial Code is an extensive collection of regulations that oversee business dealings within the United States.

Oral

Oral pertains to spoken words, in contrast to written or non-verbal communication, often used in contracts or agreements that are not recorded in written form.

Cashier's Checks

A check issued by a bank, drawn on its own funds rather than that of a personal account, and signed by a cashier or teller.