The Process of Segmenting a Market and Selecting Specific Segments

question 219

Multiple Choice

The process of segmenting a market and selecting specific segments as targets is the link between the various market needs and

• A)industry standards.
• B)government regulations.
• C)top-level management.
• D)controllable environmental factors.
• E)the organization's marketing program.

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Definitions:

Dependent Variable

The variable in an experiment that is expected to change in response to changes in the independent variable.

Slope

The measure of the steepness, incline, or grade of a straight line, reflecting the ratio of the vertical change to the horizontal change between two points on the line.

Y-Intercept

The point where a line crosses the Y-axis of a graph, indicating the value of the response variable when all predictor variables are zero.

Linear Regression Model

A statistical technique that establishes the link between a dependent variable and one or more independent variables by applying a linear equation to the data collected.