Segmentation Based on Some Observable Actions or Attitudes by Prospective

question 82

Multiple Choice

Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) behavioral segmentation.
• E) socioeconomic segmentation.

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Definitions:

Aging of Receivables Method

This is an accounting technique used to estimate uncollectible receivables by analyzing and classifying accounts receivable according to their age.

Accounts Receivable Turnover

A financial ratio that measures how many times a company can turn its accounts receivable into cash during a period.

Accounts Receivable Turnover

A financial metric that measures how many times a company can turn its accounts receivable into cash within a given period.

Adjusting Entry

A journal entry made at the end of an accounting period to update account balances before preparing financial statements, ensuring they reflect the true financial position.