When Ann Taylor,a Well-Known Retailer of Sophisticated Women's Clothing,started Losing

question 59

Multiple Choice

When Ann Taylor,a well-known retailer of sophisticated women's clothing,started losing sales to its own LOFT outlets that feature moderately priced casual clothes,Ann Taylor was dealing with the marketing phenomenon known as __________.

• A)amortization
• B)guerrilla marketing
• C)shrinkage
• D)marketing Darwinism
• E)cannibalization

---

Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character and influence behaviors, motivations, and attitudes.

Motives

Internal driving forces that compel individuals to act or behave in certain ways to fulfill their needs or achieve goals.

Scientific Attitude

A mindset characterized by skepticism and the systematic search for empirical evidence when forming conclusions.

Open-minded Humility

The quality of being receptive and humble towards new information, perspectives, and evidence.