What Are Two Approaches to Product Positioning? Give an Example

question 24

Essay

What are two approaches to product positioning? Give an example of each approach.

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Definitions:

Education

The process of receiving or giving systematic instruction, especially at a school or university.

Security

The state of being free from danger or threat, often referring to measures taken to protect a country, organization, or individual against risk.

Economic Deprivation

A condition where individuals or groups are unable to access or afford the basic needs for a comfortable life, often due to a lack of financial resources.

Nonroutine Collective Action

Group actions that are spontaneous or unplanned, often in response to an event or situation that deviates from societal expectations or routines.